By: Tweets that mention Incentivising Online Community Participation « Social...
[...] This post was mentioned on Twitter by Prem Kumar Aparanji, Sameer Patel, Karim R. Lakhani, Social CRM AC, Laurence Buchanan and others. Laurence Buchanan said: RT @MarkTamis: Incentivising Online...
View ArticleBy: Stephane Lee
There is always a reward, even if it’s not financial. The time people pass helping each other, fills a hole. If not in the wallet, a hole in Maslow’s needs. So basically you’re giving something that...
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By: Mark Tamis
I absolutely agree Stéphane! Understanding the customer job-to-be-done and meeting desired outcomes whilst enhancing the customer experience There has been a ‘taboo’ on giving monetary rewards, why I...
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[...] Incentivising Online Community Participation Published: February 14, 2011 Source: Social CRM ideas by Mark Tamis The adage concerning online customer communities has it that you should not give...
View ArticleBy: Brian Kling
Great post Mark! I just finished reading “Drive” by Daniel Pink, which aptly details why offering purely financial incentives doesn’t provide a real motivation for this type of behavior. At a core...
View ArticleBy: Mark Tamis
Hi Brian, Good to hear from you again, I hope you’re keeping well! I do agree, monetary rewards can only be complementary – if deployed at all – and I think can basically serve to get people to ‘put...
View ArticleBy: links for 2011-02-15 :: Blog :: Headshift
[...] Incentivising Online Community Participation « Social CRM ideas by Mark Tamis (tags: customerservice incenctives socialbusiness) [...]
View ArticleBy: Robert Mendez
I too read Pink and wondered if this was analogous. His point it seemed always got back to the fact that intrinsically there needed to be a sense of reward to engage users to give more than their best....
View ArticleBy: Arti
Interesting article. I think some key points to effectively engage customers are- 1. Building Trust – This is a mammoth task and needs a sincere effort by the organization. No one will waste time on...
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